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Toto Wolff Set to Divest Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to sell a portion of his shareholding in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – after McLaren were valued at £3.5bn in an adjustment to corporate structure last September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a stake approximately 5%.

The 53-year-old would stay on as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the company.

A Mercedes spokesperson said: "We will be making no official statement on the matter. The management structure of the team stays unaltered, and each shareholder are dedicated to continued achievements of the brand in Formula One."

Valuation Growth

The deal signifies a substantial rise in worth of Mercedes F1 after Ineos Group acquired its stake for £208 million in 2022.

This surge demonstrates the growth in valuations of F1 teams recently due to the increasing appeal of the sport around the world.

This trend was evident with the success of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and has grossed more than $630 million (£458m) at cinemas worldwide.

The film represents the actor's top-grossing movie and the highest-earning sports movie ever released.

Current Standings

The Mercedes team are runner-up in the team standings, trailing McLaren Racing, with three races remaining in the current championship.

Their lead driver British driver George Russell has secured victory in 2 of the 21 races this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

By

Kenneth Richards

A digital strategist with over a decade of experience in content creation and brand storytelling.

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